After co-producing and serving as technical correspondent for the popular morning drive Rides That Rock feature for dozens of episodes, Hot Rod Express is using the feature as a springboard to launch a new content-rich digital magazine for hot rod enthusiasts.

The spin off is the next logical step in the growth of Hot Rod Express from a local organization to taking it’s leadership position on the national stage for street rods, custom cars, trucks, vintage restoration and the auction market.

The site presents a targeted, cohesive user experience featuring high definition video on demand covering the industry and topics of interest to street racers and hard core hot rodders.

It also strikes a chord with high powered collectors of vintage cars restored to mint condition to be auctioned off on the open market for six figures to as high as seven digits who want to better understand the renovation process.

The new media rich digital magazine also aggregates news feeds from media partners like Super Rod, Popular Hot Rodding, Rod and Custom Car Craft, Custom Trucks, Hot Rod Magazine, Car and Driver, Road and Truck and many more.

It even speaks broadly enough to the lifestyle of motor heads that it offers editor’s picks on hot new music releases for audiophiles who like to drive fast and crank the music with high powered audio systems that shake the pavement and enahcne the sensation of total freedom, immersion, escape.

You’ll also see some slide shows of smoking hot rods. To see the first release click here.